About us: Media.Net
Media.net is a leading global advertising technology company that develops innovative products for both publishers and advertisers. It provides the full spectrum of advertising and traffic monetization solutions to its large, diversified client base worldwide, and has one of the most comprehensive ad tech portfolios in the industry.
With 1700+ employees in key operation centers across – New York, Los Angeles, Dubai, Zurich, Mumbai & Bangalore. Media.net’s US HQ is based in New York, and Global HQ in Dubai.
What Is The Job Like?
We are seeking a highly analytical and data-driven individual to join our dynamic mobile apps business as a Business Analyst.
As a Business Analyst, you will be responsible for extracting insights from large and complex datasets to drive data-informed decision-making and support our mobile app strategy. You will collaborate with cross-functional teams, including product managers, developers, marketers, and executives, to optimize app performance, identify growth opportunities, and enhance user experience.
This role requires strong analytical skills, a deep understanding of mobile app metrics, and the ability to
communicate complex findings in a clear and actionable manner
Roles and Responsibilities:
• Collect, analyze, and interpret data from various sources, including app analytics platforms and market
research, to identify trends, patterns, and insights related to app performance and user behavior.
• Develop and maintain dashboards, reports, and visualizations to provide stakeholders with timely and
accurate information on key performance indicators (KPIs) and business metrics.
• Collaborate with cross-functional teams to define, track, and analyze metrics that align with business goals and objectives, such as user acquisition, retention, engagement, and monetization.
• Conduct ad hoc analysis to answer specific business questions and provide actionable recommendations for improving app performance and user experience.
• Collaborate with the product team to identify and prioritize new features, enhancements, and experiments based on data-driven insights.
• Identify and implement strategies for A/B testing and experimentation to optimize app features, user interface, and conversion funnels
• Monitor and evaluate app store reviews and ratings, identifying trends and feedback to inform product
improvements.
• Stay updated with industry trends, new technologies, and emerging practices in mobile app analytics and business intelligence
Qualification and Experience:
• Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Economics, or Computer Science. A Master’s degree is a plus.
• 2 to 8 years of proven experience as a Business Analyst or similar role, preferably in the mobile apps or technology industry.
• Proficiency in SQL for data extraction and manipulation from relational databases.
• Strong analytical skills and experience working with large datasets, using tools such as Excel, Python, or R for data analysis and visualization.
• Familiarity with app analytics platforms (e.g., Firebase, Google Analytics) and their key metrics.
• Experience with data visualization tools (e.g., Tableau, Power BI) to create insightful reports and dashboards.
• Knowledge of A/B testing and experimental design methodologies.
• Excellent problem-solving skills and the ability to translate complex data into actionable insights.
• Strong communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical stakeholders.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Passion for mobile apps, technology, and the digital landscape.
If you are a data enthusiast with a passion for mobile apps and want to play a pivotal role in driving data-informed decisions, we would love to hear from you. Join our team and help shape the future of our mobile apps business through insightful analysis and actionable recommendations.
Benefits & Perks
At Media.Net people love their jobs, and not just because we offer the most competitive salaries in the industry. Our excellent benefits include everything from great medical and life insurance to catered meals. Our workspaces are comfortable and fun, complete with bean bag chairs, ping pong tables, and all the snacks you can eat. We have no dress code (tee-shirts are a-ok!). We have flexible work hours and flexible holidays, which means that teams pick their own work hours. Media.Net has its own concierge desk that doubles up as a travel agency.
We are passionate about building the next generation of web products, and we believe that happy employees are the key to achieving this goal. If you like the idea of working in an exciting workspace on cutting-edge internet products that make a truly global impact (and wearing flip-flops to work), then we want to get to know you!